Author of Ed Engoron’s Choclatique, Running Press, 2011
On Tuesday, September 27th, Choclatique—150 Simply Elegant Desserts finally arrived at bookstores and websites around the world. Yes, I did say around the world. I found Choclatique (The Book) online in England, Gemany, Sweden, Spain, France, Italy, Japan and China. After three years of hard work that was really rewarding. Even more rewarding are the comments that we continually get about Choclatique Chocolate.
Chocolate has always been popular, but now chocolate has knocked out coffee as the top specialty food purchase reported by consumers, according to a new report from the National Association for the Specialty Food Trade (NASFT). Or as Sally Field might say, “They love me! They really love me!”
At the 5th Annual International Chocolate Salon held in Los Angeles last week, Choclatique was named The Most Gifted Chocolatier and Chocolate Maker for the second year in a row. We sampled a variety of our newest truffles including Chocolate Martini from our new Retro Cocktail Collection, Dark Chocolate Sprinkles from our Designer Donut Collection. We treated guests to our Estate Chardonnay truffles from our Napa Valley Wine Chocolates, and some delightful Halloween ghosts from the Boo Box. Some of the most talked about confections at the show were our signature Dark Chocolate Caramel in Dark Chocolate and our most popular, best-selling Bubbly—Choclatique’s Champagne Truffle.
The growing popularity of gourmet chocolate comes as no surprise to me. The continued growth of well-made artisan chocolate has been steady even during difficult economic times.
Great economic challenges can be turned into big opportunities with products like artisanal chocolate, designer cheeses and creative condiments that have all become an integral part of the American culinary landscape. The exciting part is that today American artisan chocolatiers now rival the best of what Europe has to offer and it is exciting to see chocolate pushed to the top of the list ahead of coffee.
Seven years ago, Joan and I began the development of the Choclatique assortments; our only thought in mind was making the best damn chocolate in America. Our efforts have been rewarded with over 40 international awards. Last week not only were we named The Most Gifted Chocolatier, but we also received awards in the following categories:
- Most Luxurious Chocolate Experience
- Best Presentation & Packaging
- Best Gift Set
- Top Artisan Chocolatier
- Most Artistic Designs
- Best in Salon
- Top Toffee in Salon
- Best Milk Chocolate
- Best Dark Chocolate Bar
- Best Comfort Chocolate
Choclatique’s Chocolate Studios are located in West Los Angeles near the beach city of Santa Monica. We are a 7-year-old company selling chocolate online at www.Choclatique.com, Amazon and upscale retailers across the United States.
Remember to watch for ChocolateDoctor sightings (that’s me) in your area, as I am invited to appear on TV programs around the country to talk about chocolate, and be sure to check out Choclatique—150 Simply Elegant Desserts found in bookstores around the world, Amazon, Walmart, Target and of course our website at www.Choclatique.com.