Posts Tagged ‘Pure Power Bars’

The Appeal of ‘Healthier’ Sweets

Friday, June 10th, 2011
Ed Engoron, Co-Founder of Choclatique
Author of Ed Engoron’s Choclatique, Running Press, 2011

You don’t have to convince a kid to eat a piece of candy. But to help grown-ups justify indulging in a chocolate bar or a handful of jellybeans, candy companies are touting new health benefits of their products. Though health benefits are not the direct reason for consumers to grab up the sweet stuff, it is an added incentive.

At Choclatique, we know that consumers buy candy primarily for the taste, but it does factor in that consumers are more focused on their diets these days and are trying to eat more healthfully. We think it’s more than just an added benefit.

One of the best-known healthful treats is dark chocolate. Dark chocolate makers were among the first to educate consumers on the ‘better for you’ positioning, especially promoting the antioxidant content. But more recently, candy companies offering assorted fruit flavors have been getting in on the health trend as well.

We’ve known for a long time that consumers read labels and look for confections with no preservatives, artificial colors or flavors which are the basis for Choclatique products. They’re also interested in candy made without high-fructose corn syrup—using pure cane sugar instead. Now, we are finding many snack and candy companies are promoting products with additional antioxidants. Pomegranate and other fruits big on health benefits have become a popular addition to many candies. Some of the newest flavors of licorice include blueberry and pomegranate made from real juice. Chocolate manufacturers, while still marketing their dark chocolate for its health benefits, have also moved on to chocolate low in sugar or completely sugar-free and the blending of fruits high in antioxidants such as strawberry, orange, blueberry, cherry and pomegranate.

Pure Power BarsAt Choclatique, we make the Pure Power energy bar. Made with US-grown peanuts, peanut flour, cherries and blueberries, this healthy snack packs over 9 grams of pure protein and is high in antioxidants. Footed with a low sugar chocolate platform, all of the ingredients are commonly found in your own pantry. One great additional benefit is that Pure Power is also Gluten-free.

For some, price is a strong factor with consumers willing to choose a cheaper, less healthy product rather than pay a little more for something more healthful. But now, some health concerns are carrying over to the general public and consumers starting to understand that a piece of chocolate can be more than just a satiating snack. Market research shows that while healthier candies were once only reaching a niche audience… that audience is growing. There are groups, such as baby boomers and young families that are more inclined to look for health benefits than just price alone.

Elephant ChocolatesAt Choclatique, we feature Elephant Chocolate, Q-91 and Private Reserve Dark that are lower in sugar and higher in many of the healthful benefits than milk or white chocolate. We offer the appeal and benefits to a more health conscious consumer with functional chocolates while still maintaining tasteful indulgence.

If you have a passion or even an addiction to the brown stuff, let’s talk… you can look me up on Facebook and follow me on Twitter.

Another Shameless Plug: I want to introduce you to my new book, Choclatique. It’s the perfect gift for brides, grooms, grandchildren’s birthday, anniversaries… actually Choclatique, both the book and the chocolate, are perfect for just about any occasion. Signed copies will be available after October 1st.

Choclatique is the first interactive cookbook. It is sprinkled with ChefSecrets which are highlighted with a QR Code. When you scan the QR Code with your smartphone, it directs you to a video where I demonstrate the “secret” technique. You can also purchase a chocolate tasting kit to compliment the book. Pretty cool!

CHOCLATIQUE by Ed Engoron ––––––––––––––– Full-Color Throughout 256 pages • 8 x 10 $27.00 /$31.50 CAN /£14.99 UK ISBN 978-0-7624-3964-5 • hc Available on the Choclatique Website and Book Stores, September, 2011

CHOCLATIQUE by Ed Engoron
Full-Color Throughout 256 pages • 8 x 10 $27.00 /$31.50 CAN /£14.99 UK ISBN 978-0-7624-3964-5 • hc Available on the Choclatique Website and Book Stores, September, 2011

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Intolerance!

Tuesday, December 29th, 2009

— Ed Engoron, Co-Founder of Choclatique

One of my gifts for Christmas this year was The Intolerant Family Cookbook. It is a book written by my cousins, Ellen Fitzsimmons and her daughter, Molly Lepeska. No, it’s not what you think. They’re not a bunch of crazy, wide-eyed radicals. It is a book that features gluten-free, dairy-free, family-friendly food recipes. Several members of my family suffer from food intolerant conditions.

This book is for people with dietary restrictions who want to cook interesting, healthful food that is gluten-free and dairy-free with a reasonable amount of carbohydrates. One of the authors is gluten and dairy intolerant; the other has diabetes. Both are committed to healthy and tasty food that is easy to prepare at home that they never had when they discovered their conditions.

The cookbook includes anecdotes and stories about family, favorite recipes, and the journeys Ellen and Molly made to their changed world of food. The book allows families with food intolerances to celebrate their own everyday family traditions and create their own special holiday food memories.

The book’s recipes are well written and easy to follow with a complete set of nutritionals at the end of each. The important thing is the food tastes great. You will find that the recipes encompass a complete world of food, from starters to party snacks, and soups, salads, main courses, veggies, breads (those hard to find recipes that are gluten-free) and even a large section of desserts.

In reviewing the latter, I noticed Chocolate Chip Cookies, Chocolate Pecan Cookies, the Best Chocolate Pudding and even a Chocolate Frosting. Each of these recipes could be enhanced with the addition of our Choclatique Semi-Sweet, Dark Chocolate Mini-Chips, Ebony Dark Chocolate Pastilles and our Natura (natural) Cocoa Powder. All of these baking ingredients are gluten- and dairy-free products.

Their readers could also benefit from our very special Pure Power Peanut Bar that is 100% gluten-free. Choclatique Pure Power is a delicious, high protein (9.5g) peanut bar that is chock-full of U.S.A. grown Virginia peanuts and all-natural ingredients that are commonly found in your own pantry. We have found that a 1.75 ounce bar is a great quick 210 calorie meal replacement or energy boost. We know what it means to live on a gluten-free diet and how Pure Power is the perfect snack solution for the gluten-free lifestyle. Pure Power is available in 2 flavors — Pure Power Original (with dark chocolate base) and Pure Power Fruit with blueberries, tart cherries and dark chocolate.

You can buy The Intolerant Family Cookbook, by Ellen Fitzsimmons and Molly Lepeska, at www.ifcookbook.com and you can buy many gluten-free and sugar-free chocolate treats and baking ingredients at Choclatique.

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