Author of Ed Engoron’s Choclatique, Running Press, 2011
Welcome 2014! Let me begin by wishing you all a very HAPPY NEW YEAR! Thanks to all of our loyal friends and co-workers who made 2013 a great year for Choclatique.
So many of our customers continue to come back to support us by giving Choclatique Chocolate to their friends and families and spreading the good word to many new customers who had never previously heard of Choclatique.
Our best selling assortments this season were Caramels, Nut and Nougats, one of our original collections, and Chic Cupcakes, one of our latest collections. We keep getting asked if these are really cupcakes. They are so beautifully designed and decorated that when you see a picture of them it’s hard to believe that they are truffles. Our website Build-A-Box feature sets us apart from the rest and is always popular… you can shop online and choose from over 150 flavors to build an 8-, 15- or 30-piece box.
Dave, our logistics manager, did a great job keeping all the orders straight, making sure all of those special messages were correctly written and most importantly, put in the right box before they were finally packed up to go. Dave also monitors the weather to make sure if a package is scheduled to go to a warmer climate it is properly insulated and protected with cold packs.
All of our heart-of-the-house co-workers in the Chocolate Studio did a terrific job this season and all year ‘round. Our chocolate continues to win awards and is on the WSJ Top Ten list. Sebastian has taken over the management of the Chocolate Studio and scurries from 8am until 5pm daily making sure that every single order is logged, correctly pulled and sent out promptly at 5PM nightly on the UPS truck. Special thanks to Chef Jonathan, Sebastian and his team of artisans and decorators—Mary Jo, Victor, Hugo, Karen, and Lydia—you make our chocolate so magically beautiful.
All of us realize that we’re not just selling chocolate, but memories. What would Aunt Betty think if she didn’t get her favorite box of chocolate for Christmas? Arriving a day late just wouldn’t do. It was a bit challenging this year with all of the snow storms in the mid-west and on the east coast, but UPS did all they could to deliver on time.
As we enter 2014 we also celebrate Choclatique’s tenth anniversary. To all of you who have been reading and commenting on this blog—thanks for making 2013 a great year for Choclatique. It’s been quite a ride.