Posts Tagged ‘Moon Rocks Collection’

Pal Joey

Thursday, July 16th, 2009

— Ed Engoron, Co-Founder of Choclatique

I love doing radio. I have had several of my own shows over the years from Stump the Chef and The Food Show to The Super Foodies (no cape or tights involved!). My partner, Joan, co-hosted with me on the last two.

Occasionally we were asked to sub for the overnight guys at KABC in Los Angeles. Overnight talk radio is something else. It brings out all of the late night wackos. So when I was asked be on The Joey Reynolds show the first time, well… I was a bit skeptical.

Then I discovered that Joey Reynolds is the true leader of The Royal Order of the Night People. He’s “Mr. Nice Guy” from coast-to-coast, where his show is the absolute king of the night.

Joey Reynolds

Joey Reynolds

Joey rose to national fame as a Top 40-radio personality, and many leading authorities in radio think of Joey as the person who invented shock talk radio. A few years ago, he was the focus of a two-part series on the Oprah Winfrey Show about radio talk personalities. Joey was inducted into the Rock and Roll Hall of Fame in Cleveland for his accomplishments in radio, television, and music.

Today, his unique style of radio-TV personality is a bit more mellow, but he is still able to attract and maintain huge and phenomenally loyal audiences in such markets as New York, Denver and Philadelphia. His radio shows sparkle with a rare and wonderfully sharp, spontaneous wit and his guests are truly legendary. So, I’m always delighted when I am in New York to be invited back to the show… perhaps not so much for my sparking personality as much as for our wonderful Choclatique Chocolate.

This last time I was on the show was the night that Michael Jackson passed away. The first guest of the evening was Ron Luxemburg, former president of Epic Records who was responsible for the Jackson cross-over career. The story that Ron told was that Barry Gordy actually agreed to let Michael leave Motown because he saw the singer’s great potential as a cross-over artist.

And then Joan and I were on. Now, that’s a tough act to follow on a very sad night, but from that moment on, it was all about Choclatique. The one really great thing about being on with Joey and producer, Myra Chanin, is that I never have to toot my own horn. I just feed them all chocolate and let Joey, Myra and all of the other guests talk about Choclatique Chocolate all night long.

We had planned to talk about our new Choclatique Moon Rocks Collection in celebration of man’s first walk on the moon 40 years ago this month, but because of the untimely death of Michael Jackson we dedicated the assortment—for that night only—to “The Moon Walker” himself—M.J.

It’s always a treat to be on with the king… the real King of Overnight Radio… my pal Joey.

Joan Vieweger, Joey Reynolds, Ed Engoron and Myra Chanin on the overnighter Joey Reynolds Show, WOR, New York

Joan Vieweger, Joey Reynolds, Ed Engoron and Myra Chanin on the overnighter Joey Reynolds Show, WOR, New York

Choclatique on FacebookChoclatique on Twitter


The "Fancy Pants" of Food Shows

Wednesday, July 8th, 2009

— Ed Engoron, Co-Founder of Choclatique

The New York Summer Fancy Foods Show

Fancy Food ShowSince 1955, the Fancy Food Shows, produced by the NASFT (The National Association for the Specialty Food Trade) in both New York (summer) and California (winter) are North America’s largest specialty food and beverage marketplaces.

This is where roughly 24,000 attendees go to taste and consider new products including confections, cheese, coffee, snacks, spices, ethnic, natural, organic and, of course, chocolate. This year, in New York, there were over 2,300 exhibitors—including Choclatique—from about 80 countries.

It is a place that retailers go to discover what’s new and innovative in the world of food and beverage products. These attendees come to see thousands of exhibitors from all over the globe. Most are passionate entrepreneurs like Joan and me who have created their own recipes and started their own companies. At this show you can learn about these trend-setting businesses and watch them sell to decision-makers as they showcase more than 250,000 innovative products.

The International Pavilions are very exciting, presenting exotic new specialty foods from all over the world—some seldom seen in the U.S. There are also dozens of seminars, workshops, tours, tastings, cooking classes and special events at each show.

This year Choclatique released 8 new products for consideration to the retail trade.

These included:

  • Moon Rocks Chocolate—celebrating the 40th anniversary of man’s first walk on the moon. With galactic flavors such as Apollo Almond and Cosmic Caramel Crunch, these delicious confections boldly go where no chocolate has gone before.
  • The Jewel Box Collection—rare and beautiful confections designed to represent the finely-crafted precious and semi-precious birthstones that have engaged mankind from the beginning of time.
  • Napa Valley Wine Chocolates—available in eight amazing varieties including Late Harvest Cabernet Chocolate, Fall Vineyard Merlot Chocolate, Estate Chardonnay Chocolate, Sparkling Blanc Chocolate, Old Oak Barrel-Aged Port Chocolate, First-Crush Fume Blanc Chocolate, Zinfandel Cuvée Chocolate, and Pretty in Pink “Blush” Chocolate.
  • Elephant—Seriously Strong Chocolate (76%)—mind-blowing in its complexity, rivaling many of the high percentage cacao chocolates from the European legacy chocolate makers. It’s comparable to chocolates with higher cacao content. Elephant Chocolate shows off Choclatique’s mastery of chocolate blending. It is a harmonious mélange of Criollo and Trinitario beans that brings out the light floral aromas of ripe cherry and the essence of raisin top notes. There are deep chocolate layers punctuated by the complex flavors of tart citrus, red fruit and roasted walnut and almond notes.
  • Peanut Brittle Bites—an abundance of U.S. grown, Spanish-style red-skin peanuts and a perfectly-cooked buttery sugar brittle.
  • Chocolate-Covered Peanut Brittle Bites—a twist on the original, with the addition of Choclatique’s Prestige Milk Chocolate (32%) coating, and crushed peanuts for a texture that is as great as the taste.
  • Chocolate-Almond Butter Toffee Bites—a blend of pure Hawaiian cane sugar, dairy-fresh butter and real vanilla all covered in our Choclatique Private Reserve Dark Chocolate (64%), and sprinkled with ground, oven-roasted California almonds, toasted cocoa nibs and Saigon cinnamon.
  • Pure Power—100% Gluten-Free Power Bar—a delicious, high protein (9.5g) peanut bar that is chock-full of U.S.A. grown Virginia peanuts and all natural ingredients that are commonly found in your own pantry.

New York Summer 2009 Fancy Food Show

Joan Vieweger and Ed Engoron at the New York Summer Fancy Food Show 2009

We handed out nearly 5,000 pieces of chocolate over 3 days and talked to over 400 key retailer buyers, brokers and distributors, many of whom will now begin to carry Choclatique products.

So, now is the time to start planning your personal and corporate Christmas gifts—all the retail buyers are!

Choclatique on FacebookChoclatique on Twitter