Posts Tagged ‘Moon Rocks’

Choclatique’s Strategic Supplier Partnerships

Thursday, September 17th, 2009
— Ed Engoron, Co-Founder of Choclatique

Taina Franke from EMDWhat goes best with a pretty lady and a beautiful location on a fabulous day? Choclatique Chocolate, that’s what. And that was the case in mid-July when Taina Franke from EMD, the company that helps us make our Choclatique Gemstones and Moon Rocks sparkle, held a customer event at the Waters Restaurant in Irvine, California.

Mission Control Fig Moon Rock

It seems that everybody loved the taste of the Choclatique Moon Rocks and was fascinated by the color and the shiny, perfectly tempered chocolate. EMD is one the companies that Choclatique partners with to help us continue developing unique Authentically American Chocolate with all of our amazing flavors and decorations in our nearly 200 different confections.

The Jewel Box Collection

One way or the other it all comes together. The inspiration for developing the Choclatique Jewel Box first came from Jay Lazar the president of our advertising agency in New York City. Peach Pistachio Opal GemstoneJay had a client that wanted a customer gift for their retail stores that would replicate some of the actual jewelry they were selling. Jay had shown them our Choclatique Moon Rocks Collection and suggested that we were the ones to recreate their jewelry in chocolate. In less than two weeks we transitioned from rustic, gold-veined moon rocks to the Choclatique Jewel Box filled with precious and semi-precious stones.

Challenges in production—creating Moon Rocks and Gemstones— involves our “precious” and “semi-precious” co-workers in the Chocolate Studios who translate our customers’ marketing ideas into luscious and delectable chocolate confections.

All of us at Choclatique continue to create innovative flavors and designs that gain the attention of buyers and the media who continue to create “the buzz” about Choclatique. Our public relations team from Venture IAB, headed by veteran publicist, Sabina Gault (along with Monica and Michael), send samples of everything new and the words to describe them to anyone who will listen and taste. We have found that when we get people to taste Choclatique they quickly become disciples of the brand.

What’s new for the rest of 2009? It’s our Choclatique Napa Valley Wine Chocolates, The Jewel Box Collection, the Boo Box (an 8-piece spooky and scrumptious box of Halloween ghosts), and the new Holidays assortments (with 15 new flavors), plus Homemade Holiday Marshmallow will also headline our offerings. Peanut Brittle Bites, Chocolate Covered Peanut Brittle Bites, Chocolate Almond Butter Toffee Bites and the adorable Choclatique “Chicks” for next Easter all will be available.

Coming in late September are our new Choclatique Baking Mixes. If you love to bake, but sometimes don’t have the time to gather and mix all the ingredients we have created Chocolate, Chocolate Brownie Mix, Double Chocolate, Chocolate Chip Muffins, Ed’s Best Chocolate, Chocolate Chip Cookie Mix, Almost Famous Chocolate Cupcakes and Chocolate Butter Cream Frosting Mix. They’re superior to any store-bought bakery mixes because they are all made with ground chocolate, not just cocoa. They are super-easy to bake, frost and decorate at home. You won’t have a long wait for the compliments.

All of these products have been developed in the Choclatique Chocolate Studios with the support and assistance of our American strategic suppliers.

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Celebrating One Small Step

Friday, May 8th, 2009

— Ed Engoron, Co-Founder of Choclatique

moonIt came from John F. Kennedy’s lips to God’s ears, “We will land a man on the moon within the next 10 years.”

I remember it as if it were yesterday… both his speech and the actual event. It was 40 years ago this July when three adventuresome astronauts broke free of the earth’s gravitational pull on their way to the moon. I recall sitting in front of the TV set, glued to the somewhat fuzzy picture of Neil Armstrong descending from the Lunar Lander. We all cheered as he laid claim to the moon, not just for America, but for all mankind. The world instantly recognized that this was a seminal moment in history and one that only the United States was capable of achieving. I immediately knew that this was likely the “earth altering achievement” of my time in world history, on a par with Columbus’ discovery of the new world.

apollo_nasa_logoIt wasn’t just the singular achievement of the three “moon men” who, for a short time, occupied the seats on Apollo 11 that we celebrated back then, but the many thousands of unnamed scientists, technicians, craftsmen and laborers who were the backbone of the Apollo program and the creators of the final event. In the decades that followed, we also benefited as consumers from the many by-products of the inventions created specifically for Apollo with standard items in our homes, ranging from Tang and Teflon to Velcro and many others.

I don’t want to take anything away from Neil Armstrong, Edwin ‘Buzz’ Aldrin or Charles Conrad, as I still think they are the bravest of the brave. Those few good men allowed themselves to be strapped into a titanium cylinder (whose parts were manufactured by the lowest bidder) and launched toward the moon, when they could have easily been blasted into oblivion without ever having left earth’s atmosphere. After only six trips to the moon, the Apollo project, along with many of the astronauts and hundreds of those responsible were jettisoned like one of the booster rockets on the Space Shuttle. After all, Americans can have a short attention span, and back then they had other distractions like the Vietnam War and the Civil Rights Movement.

Today, too, Americans have many serious and pressing issues to occupy our time and attention including two wars, the collapse of the auto industry and the shake-up of our financial institutions. People are concerned for their families and hold a general lack of confidence for the future. That’s why we believe it is so very important that we stop, acknowledge and celebrate one of man’s greatest achievements.

Late last summer, Joan and I and our dedicated artisans and chocolatier decided that in our own crazy, little way that Choclatique was not going to let this anniversary pass unnoticed. We wanted to honor the thousands of Americans who brought Project Apollo to life and the millions of citizens who funded these missions with our tax dollars. We created the Choclatique Moon Rocks Collection—vividly-colored, 24- karat gold-veined, crystal-shaped chocolate confections… our interpretation of what might have been found if chocolatier been the first to land on the moon instead of the Apollo astronauts.

Choclatique's Moon Rocks Collection

Choclatique's Moon Rocks Collection

Choclatique’s Moon Rocks Collection offers 15 out-of-this-world flavors which include “Tangy” Orange, Moon Rock Mousse, Apollo Almond, NASA Nuts, Cosmic Crunch Caramel, Rocket Raspberry, Stellar Strawberry Shortcake, Lift Off Lime, Extraterrestrial Mint, Mission Control Fig, Lunar Lemon Caramel, Solar Sesame, Basalt Boysenberry, Pluto Pomegranate Caramel and Galactic Grape all cast in our Private Reserve Dark (64%), Prestige Milk (32%) and Snowy White (33%) Chocolate. These are not only Chocolates Out of the Box, but chocolates out-of-this-world. So here’s the positive and patriotic take-away from this blog… after all, we are the Authentically American Chocolate Company. The United States of America—the greatest nation on earth—was the first to put men on the moon. In the forty years since that historic feat, no other country has even come close to matching our efforts and this technical achievement will probably not be repeated in the next 40 years by any other nation. So, take the time this summer (and all year long) to rejoice and celebrate all of the things that are grand about America; celebrate our achievements with a box of Choclatique Moon Rocks and don’t forget to say a prayer of thanks for all of our American astronauts, especially:

1. Neil Armstrong (1969)
2. Edwin ‘Buzz’ Aldrin (1969)
3. Charles Conrad (1969)
4. Alan Bean (1969)
5. Alan Shepard (1971)
6. Edgar Mitchell (1971)
7. David Scott (1971)
8. James Irwin (1971)
9. John Young (1972)
10. Charles Duke (1972)
11. Eugene Cernan (1972)
12. Harrison Schmitt (1972)

“To the moon, Alice!”

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