Posts Tagged ‘Milk Chocolate Truffles’

Confessions of a Chocoholic

Friday, December 18th, 2009
— Ed Engoron, Co-Founder of Choclatique

I have a friend who is a call-in radio psychologist. We have been carrying on an internet “affair” about the fantasies of chocolate. Oh, you thought this was going to be another one of those Tiger Wood confession’s stories, didn’t you?

This is my “Dear Doctor” letter for the day.

Dear Doc:

When I was a younger man I was a motion picture and television designer and director. I think most of the ladies liked me because of my artistic “talent” and “good looks” or it could have been because they thought I might be able to get them a part in one of my productions. Mind you, I never took advantage of the situation, but it was fun to fantasize about.

Today, as an older, more mature gentleman my thoughts have turned to food and my fantasies have turned to chocolate. You may think that I have thoughts of painting a beautiful Victoria Secret model with dark chocolate body paint or sharing a milk chocolate bath with some luscious babe, but for me these days it’s about the aroma of this mysterious elixir that seems to drive everyone around me crazy.

You see, “I love the smell of ‘Chocolate’ in the morning.” Borrowing the line (I believe he said “napalm”) from Robert Duvall in “Apocalypse Now” that’s the way I start my day each morning. This morning I was particularly tempted while starting up the milk chocolate tempering kettles to consume the entire batch. The smell was so overwhelming that I dipped a tasting spoon into the 100 pound pot and took a morning hit of our Prestige Milk Chocolate followed a few tablespoons blended with warm milk. This is so much more rewarding than a cup of hot cocoa—after all, it’s Choclatique chocolate. Prestige Milk Chocolate is a special blend of only 5—ingredients cacao mass, cocoa butter, pure vanilla, sugar and real milk—not the powdered milk that most of the other chocolate companies use. What a wonderful, natural high… a hot, thick steamy milk chocolate beverage at 7:30 in the morning!

So, as you can see, my fantasies have turned from beautiful women (movie stars and models) to that of the rich, wonderful aroma (and taste) of freshly melted milk chocolate.

It’s really tough to get old; is there any hope for me or am I forever hopeless?

Dear “Hopeless:”

I say this with my best bed-side manner. Age is simply a state of mind. You are only as old as you feel. Today’s 60 is yesterday’s 40. Okay, I have given you all the “feel good” clichés. What do you want me to tell you? It sucks to get old. Learn to live with it and enjoy your daily hit of chocolate—that may be all you get. And, believe me, you will enjoy it. Here’s why:

Chocolate contains a variety of substances. These include:

  • Sugar—some chocolates (as opposed to Cocoa) contain higher amounts of sugar than others.
  • Theobromine—various theobromines are present. Theobromine is chemically similar to caffeine and is a light stimulus.
  • Anandamide—an endogenous cannabinoid which is also naturally produced in the Human brain and gives you a sexy, feel good feeling.
  • Tryptophan—an essential amino acid that is a precursor to Serotonin, an important neurotransmitter involved in regulating and elevating moods.
  • Phenylethylamine—a Neurotransmitter from which amphetamine is derived. Often described as a ‘love chemical.’ It is quickly metabolised by monoamine oxidase, so it has little effect on the central nervous system, but sure makes you feel like you are falling in love.

All of these and another 300 chemical substances make you feel really great, sexy, energized, YOUNG and in love. So, who needs anything else when you can fantasize about chocolate?

Sweet dreams,


There are some many wonderful milk chocolate choices to choose from for the holidays starting with Choclatique’s Milk Chocolate Boutique, Collection and Indulgence (8-, 15- and 30-piece box assortments), Choclatique’s Prestige Milk Chocolate Tablets and Tapestries and Choclatique’s Milk Chocolate Foil-Wrapped Easter Eggs.

Choclatique on FacebookChoclatique on Twitter