Posts Tagged ‘Gourmet chocolates’

Choclatique’s Strategic Supplier Partnerships

Thursday, September 17th, 2009

— Ed Engoron, Co-Founder of Choclatique

Taina Franke from EMDWhat goes best with a pretty lady and a beautiful location on a fabulous day? Choclatique Chocolate, that’s what. And that was the case in mid-July when Taina Franke from EMD, the company that helps us make our Choclatique Gemstones and Moon Rocks sparkle, held a customer event at the Waters Restaurant in Irvine, California.

Mission Control Fig Moon Rock

It seems that everybody loved the taste of the Choclatique Moon Rocks and was fascinated by the color and the shiny, perfectly tempered chocolate. EMD is one the companies that Choclatique partners with to help us continue developing unique Authentically American Chocolate with all of our amazing flavors and decorations in our nearly 200 different confections.

The Jewel Box Collection

One way or the other it all comes together. The inspiration for developing the Choclatique Jewel Box first came from Jay Lazar the president of our advertising agency in New York City. Peach Pistachio Opal GemstoneJay had a client that wanted a customer gift for their retail stores that would replicate some of the actual jewelry they were selling. Jay had shown them our Choclatique Moon Rocks Collection and suggested that we were the ones to recreate their jewelry in chocolate. In less than two weeks we transitioned from rustic, gold-veined moon rocks to the Choclatique Jewel Box filled with precious and semi-precious stones.

Challenges in production—creating Moon Rocks and Gemstones— involves our “precious” and “semi-precious” co-workers in the Chocolate Studios who translate our customers’ marketing ideas into luscious and delectable chocolate confections.

All of us at Choclatique continue to create innovative flavors and designs that gain the attention of buyers and the media who continue to create “the buzz” about Choclatique. Our public relations team from Venture IAB, headed by veteran publicist, Sabina Gault (along with Monica and Michael), send samples of everything new and the words to describe them to anyone who will listen and taste. We have found that when we get people to taste Choclatique they quickly become disciples of the brand.

Toffee

What’s new for the rest of 2009? It’s our Choclatique Napa Valley Wine Chocolates, The Jewel Box Collection, the Boo Box (an 8-piece spooky and scrumptious box of Halloween ghosts), and the new Holidays assortments (with 15 new flavors), plus Homemade Holiday Marshmallow will also headline our offerings. Peanut Brittle Bites, Chocolate Covered Peanut Brittle Bites, Chocolate Almond Butter Toffee Bites and the adorable Choclatique “Chicks” for next Easter all will be available.

Brownies

Coming in late September are our new Choclatique Baking Mixes. If you love to bake, but sometimes don’t have the time to gather and mix all the ingredients we have created Chocolate, Chocolate Brownie Mix, Double Chocolate, Chocolate Chip Muffins, Ed’s Best Chocolate, Chocolate Chip Cookie Mix, Almost Famous Chocolate Cupcakes and Chocolate Butter Cream Frosting Mix. They’re superior to any store-bought bakery mixes because they are all made with ground chocolate, not just cocoa. They are super-easy to bake, frost and decorate at home. You won’t have a long wait for the compliments.

All of these products have been developed in the Choclatique Chocolate Studios with the support and assistance of our American strategic suppliers.

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Pal Joey

Thursday, July 16th, 2009

— Ed Engoron, Co-Founder of Choclatique

I love doing radio. I have had several of my own shows over the years from Stump the Chef and The Food Show to The Super Foodies (no cape or tights involved!). My partner, Joan, co-hosted with me on the last two.

Occasionally we were asked to sub for the overnight guys at KABC in Los Angeles. Overnight talk radio is something else. It brings out all of the late night wackos. So when I was asked be on The Joey Reynolds show the first time, well… I was a bit skeptical.

Then I discovered that Joey Reynolds is the true leader of The Royal Order of the Night People. He’s “Mr. Nice Guy” from coast-to-coast, where his show is the absolute king of the night.

Joey Reynolds

Joey Reynolds

Joey rose to national fame as a Top 40-radio personality, and many leading authorities in radio think of Joey as the person who invented shock talk radio. A few years ago, he was the focus of a two-part series on the Oprah Winfrey Show about radio talk personalities. Joey was inducted into the Rock and Roll Hall of Fame in Cleveland for his accomplishments in radio, television, and music.

Today, his unique style of radio-TV personality is a bit more mellow, but he is still able to attract and maintain huge and phenomenally loyal audiences in such markets as New York, Denver and Philadelphia. His radio shows sparkle with a rare and wonderfully sharp, spontaneous wit and his guests are truly legendary. So, I’m always delighted when I am in New York to be invited back to the show… perhaps not so much for my sparking personality as much as for our wonderful Choclatique Chocolate.

This last time I was on the show was the night that Michael Jackson passed away. The first guest of the evening was Ron Luxemburg, former president of Epic Records who was responsible for the Jackson cross-over career. The story that Ron told was that Barry Gordy actually agreed to let Michael leave Motown because he saw the singer’s great potential as a cross-over artist.

And then Joan and I were on. Now, that’s a tough act to follow on a very sad night, but from that moment on, it was all about Choclatique. The one really great thing about being on with Joey and producer, Myra Chanin, is that I never have to toot my own horn. I just feed them all chocolate and let Joey, Myra and all of the other guests talk about Choclatique Chocolate all night long.

We had planned to talk about our new Choclatique Moon Rocks Collection in celebration of man’s first walk on the moon 40 years ago this month, but because of the untimely death of Michael Jackson we dedicated the assortment—for that night only—to “The Moon Walker” himself—M.J.

It’s always a treat to be on with the king… the real King of Overnight Radio… my pal Joey.

Joan Vieweger, Joey Reynolds, Ed Engoron and Myra Chanin on the overnighter Joey Reynolds Show, WOR, New York

Joan Vieweger, Joey Reynolds, Ed Engoron and Myra Chanin on the overnighter Joey Reynolds Show, WOR, New York

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