What goes best with a pretty lady and a beautiful location on a fabulous day? Choclatique Chocolate, that’s what. And that was the case in mid-July when Taina Franke from EMD, the company that helps us make our Choclatique Gemstones and Moon Rocks sparkle, held a customer event at the Waters Restaurant in Irvine, California.
It seems that everybody loved the taste of the Choclatique Moon Rocks and was fascinated by the color and the shiny, perfectly tempered chocolate. EMD is one the companies that Choclatique partners with to help us continue developing unique Authentically American Chocolate with all of our amazing flavors and decorations in our nearly 200 different confections.
One way or the other it all comes together. The inspiration for developing the Choclatique Jewel Box first came from Jay Lazar the president of our advertising agency in New York City. Jay had a client that wanted a customer gift for their retail stores that would replicate some of the actual jewelry they were selling. Jay had shown them our Choclatique Moon Rocks Collection and suggested that we were the ones to recreate their jewelry in chocolate. In less than two weeks we transitioned from rustic, gold-veined moon rocks to the Choclatique Jewel Box filled with precious and semi-precious stones.
Challenges in production—creating Moon Rocks and Gemstones— involves our “precious” and “semi-precious” co-workers in the Chocolate Studios who translate our customers’ marketing ideas into luscious and delectable chocolate confections.
All of us at Choclatique continue to create innovative flavors and designs that gain the attention of buyers and the media who continue to create “the buzz” about Choclatique. Our public relations team from Venture IAB, headed by veteran publicist, Sabina Gault (along with Monica and Michael), send samples of everything new and the words to describe them to anyone who will listen and taste. We have found that when we get people to taste Choclatique they quickly become disciples of the brand.
What’s new for the rest of 2009? It’s our Choclatique Napa Valley Wine Chocolates, The Jewel Box Collection, the Boo Box (an 8-piece spooky and scrumptious box of Halloween ghosts), and the new Holidays assortments (with 15 new flavors), plus Homemade Holiday Marshmallow will also headline our offerings. Peanut Brittle Bites, Chocolate Covered Peanut Brittle Bites, Chocolate Almond Butter Toffee Bites and the adorable Choclatique “Chicks” for next Easter all will be available.
Coming in late September are our new Choclatique Baking Mixes. If you love to bake, but sometimes don’t have the time to gather and mix all the ingredients we have created Chocolate, Chocolate Brownie Mix, Double Chocolate, Chocolate Chip Muffins, Ed’s Best Chocolate, Chocolate Chip Cookie Mix, Almost Famous Chocolate Cupcakes and Chocolate Butter Cream Frosting Mix. They’re superior to any store-bought bakery mixes because they are all made with ground chocolate, not just cocoa. They are super-easy to bake, frost and decorate at home. You won’t have a long wait for the compliments.
All of these products have been developed in the Choclatique Chocolate Studios with the support and assistance of our American strategic suppliers.