Posts Tagged ‘elephant’

Seriously Strong “Elephant” Chocolate?

Wednesday, April 22nd, 2009
— Ed Engoron, Co-Founder of Choclatique

We recently introduced our newest high percentage cacao content dark chocolate—Choclatique’s Elephant…Seriously Strong Chocolate (76%). Over the last couple of months, many have asked us about its origins… and why “Elephant?”

When chocolate and coffee were first spreading across Europe, many of the importers were looking for ways of differentiating their products and brands in the marketplace.  The old tin-lined wooden boxes (similar to tea boxes from Asia) and burlap bags that the beans were shipped in really didn’t tell enough of the story to the consuming public.

Animal-style logos appeared on the scene right around the turn of the 20th century. They were designed and put in place on smaller retail containers in stores selling chocolate and coffee throughout the British Empire. The story that they were trying to convey to the public was that their brand of chocolate (or coffee) were both strong and “full-value.” The early logos that the importers used to portray strength were large animals—rhinoceros was a favorite. But, how many rhinos on packages of chocolate can be on the market at the same time without creating general confusion? Elephant and hippopotamus caricatures were next to be seen, followed by horses, eagles and even a few non-animal logos like clipper ships and tall mountains. But the consumer kept coming back for the products portrayed by rhinoceros and elephants.

Ed, Noi & Oon

Ed, Noi & Oon

At Choclatique the founders have a “thing” for elephants. I have traveled to over 130 countries in search of great chocolate sources and have spent many months in Asia where elephants have been an important part of the history and culture of the region.

I have a favorite place just outside of Bangkok which is one of the few elephant refuges in the world where you can spend hours in close contact with the very strong, but playful pachyderms. Look closely, and you’ll see that we’re all smiling! Yes, elephants smile and they laugh, too!

Tasting Chocolate

When seriously tasting chocolate, you should allow the chocolate to slowly melt in your mouth to savor the flavor. With Elephant you’ll get big, rich chocolate flavor with the essence of ripe cherry, berry, wine and then more deep chocolate over complex layers of tart citrus, tropical red and yellow fruit and roasted nutty notes. This is all held up by the solid, rich and intense deep chocolate base. This high cacao content, medium-bodied, very intense chocolate is smooth on the tongue and palate with a long, pleasant chocolate finish.

Choclatique's Elephant Chocolate

Choclatique’s Elephant Chocolate

We have found these tastes to be right in sync with the flavors that Americans love when eating chocolate.  Oh, and by the way, people really love the look of the beautiful, detailed custom mold we had designed just for our Elephant Chocolate.

Choclatique’s dark chocolates—Private Reserve (64%), Ebony (72%), Elephant (76%) and Q-91 (91%) are never bitter or brittle, and they have a naturally intense dark chocolate flavor which requires the use of less sugar. When you tastes our Elephant Chocolate you will see (and taste) the “fruits” of our labor.

If you love elephants, too, and want more information about how to help save these big, gentle creatures, check out Windy Borman and “The Eyes of Thailand” at: dvaproductions.com

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