Posts Tagged ‘Effects of Candy on Social Behavior’

People Who Like Sweets Have Sweeter Personalities

Friday, October 21st, 2011
Ed Engoron, Co-Founder of Choclatique
Author of Ed Engoron’s Choclatique, Running Press, 2011

Being a consumer of sweets I was thrilled to see a study prove that my fantastic “sweet” disposition can be directly attributed to Choclatique Chocolate. RIGHT?

Well, here’s the “skinny” on “sweets.” There was a recent study based on experiments with college kids that found people who like sweets are friendlier and more likely to help someone in need than people who prefer spicy or bitter foods. The results suggest there is a robust link between sweet tastes and pro-social behavior. Okay, I know it might seem like a giant, sugar-coated overgeneralization to say that people with sweet dispositions also really like sweets, but new studies are giving some weight to the idea.

Five studies converged on this idea. Study 1 revealed that people believed strangers who liked sweet foods (e.g., candy) were also higher in agreeableness. Studies 2 and 3 showed that individual differences in the preference for sweet foods predicted pro-social personalities, pro-social intentions and pro-social behaviors. Studies 4 and 5 used experimental designs and showed that momentarily savoring a sweet food (vs. a non-sweet food or no food) increased participants’ self-reports of agreeableness and helping behavior. The results reveal that an embodied metaphor approach provides a complementary but unique perspective to traditional trait views of personality.

The summary of the findings were published in the Journal of Personality and Social Psychology, show that people who like sweets are also more likely to be agreeable, friendly and compassionate than people who prefer other tastes, like bitter or spicy foods. Researchers also found that people given sweet foods were more likely to help someone in need afterward, compared with people who don’t eat anything or people who eat a bland food.

“Such findings reveal that metaphors can lead to unique and provocative predictions about people’s behaviors and personality traits,” says study researcher Michael D. Robinson, of North Dakota State University. The findings were based from a series of experiments involving college students.

Oh, by the way, another study published earlier this year also shows that there seems to be an association between having a sweet tooth and having a slim waist (though that study was admittedly funded by the National Confectioners Association and certainly nothing that fits my waistline), but researchers said that’s likely because they exercise more to compensate for the extra calories.

Okay, here it comes, the shameless plug for my new adventure cookbook. If you’re interested in learning more about chocolate, its affects on the human body and improving your disposition, buy my new book—Choclatique—150 Simply Elegant Desserts. It is sprinkled with QR Codes (Quick Response Codes)… those funny little Rorschach squares you see popping up seemingly everywhere these days. When scanned by a smart phone they take you to a video of the ChefSecret that is at the end of many of the recipes. This is the first time that this technology has been available to be used in the publishing of a cookbook.

And, lastly and most important, the recipes make luscious tasting desserts perfectly the first time and every time there after. It is a foolproof guide to making all of your favorite desserts and improving your sweet disposition and those all around you.

CHOCLATIQUE by Ed Engoron ––––––––––––––– Full-Color Throughout 256 pages • 8 x 10 $27.00 /$31.50 CAN /£14.99 UK ISBN 978-0-7624-3964-5 • Available now on the Choclatique Website and in Book Stores

CHOCLATIQUE by Ed Engoron
Full-Color Throughout 256 pages • 8 x 10 $27.00 /$31.50 CAN /£14.99 UK ISBN 978-0-7624-3964-5 • hc Available on the Choclatique Website and Book Stores, September, 2011

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