Posts Tagged ‘Chocolate Cookbook’

Authentically American

Thursday, March 8th, 2012
Ed Engoron, Co-Founder of Choclatique
Author of Ed Engoron’s Choclatique, Running Press, 2011

Made In USAI’m old enough to remember when the words, Made in America, printed on the back of a label still meant something. It stood for both functional and innovative products made by caring United States labor.

Now I don’t have to watch the evening news to realize finding Made in America products has become a challenge. I tried to take a simple test this week to “buy American” and it was hard for me to identify eco-friendly, stylish items that are both beautiful and affordable and Made in America. There are still small, innovative companies, like Choclatique that are proving that job creation, manufacturing pride and technological innovation still allow U.S.-based companies to win the battle to survive in this challenging economy, but they are few and far between.

Many people think only about price when making a purchase. They should also think about the quality of what they are buying and where it is manufactured… not only for the carbon footprint, but also to keep people employed in the United States. For the last 150 years, a factory job was an opportunity to step into the middle class—and to ensure opportunities for the next generation. In the past twenty years, we have let many manufacturing jobs slip away—shipped precious equipment and knowhow overseas neglecting to pass down the intellectual knowledge base to our offspring thus crippling our ability to preserve the manufacturing sector for future generations.

Finally, some of our leaders are starting to understand that this may very well be our undoing and they have begun a return to a somewhat ethnocentric view of purchasing items that are made in the USA, not only to preserve jobs and skills, but also to assure they’re purchasing quality products. The manufacturers must also continue their emphasis on quality and remain focused on being price-conscious as well. This is the only way to ensure that the manufacturing sector will begin to rebound.

Hot Fudge Sundae TruffleWhen we started Choclatique, one of our marketing group co-workers’ children was celebrating his 11th birthday with a box of Choclatique chocolate truffles. After eating Root Beer Float and Hot Fudge Sundae truffles he declared to his dad that these were Authentically American. First thing Monday morning, Tom came in with our new tag line thought up by his son.

These two words help us continue to execute our company mission. It became an imperative to buy as much Made in America products as possible. Choclatique’s procurement policy is to buy sustainable, American-made and sourced products. Obviously there is very little chocolate grown in the United States—just a few farms on the Hawaiian Islands. But all of our chocolate is processed right here in California along with all of our natural flavors, extracts and compounds. Double-faced satin ribbon is made in New England, molds are made in Buffalo. Everything chocolate we make is made right here in our California Chocolate Studios by professional artists and chocolatiers who are all American citizens or craftsmen and women with legal status to work in the United States. We are proud to be Americans and support the United States economy.

Chocolate ChipsLike this week’s blog above, I want to share an Authentically American easy-to-make recipe—No-Bake Chocolate Peanut Butter Squares—that uses American Chocolate from Choclatique, Grape Jelly from Smucker’s and Skippy Creamy Peanut Butter made from US-grown peanuts. I hope you enjoy it.

The ChocolateDoctor’s No-Bake Chocolate Peanut Butter Squares

No-Bake Chocolate Peanut Butter SquaresTotal Time: 45 minutes
Prep Time: 15 minutes
Refrigeration Time: 30 minutes

Makes: 24 squares

This is one of those habit forming Authentically American favorites that everyone remembers from their childhood—only better. It has a layer of creamy sweet peanut butter topped with jelly and a layer of chocolate. It is similar to those famous peanut butter cups you find in an orange wrapper, but with an added treat of the grape jelly. This recipe is quick and simple to make, requires no baking and is luscious and fulfilling every time.

Ingredients:

1/2 pound (2 sticks) salted butter
2 cups creamy peanut butter (I prefer Skippy)
3 cups confectioners’ sugar
1 1/2 cups graham cracker crumbs
1/2 cup Concord grape jelly (I prefer Smucker’s)
2 cups (12 ounces) Choclatique Dark Chocolate Chips

Directions:

  1. Melt 1/4 pound (1 stick) of the butter in medium saucepan over low heat. Remove from heat. Using a wooden spoon, stir in the peanut butter, confectioners’ sugar and graham cracker crumbs. This will make a stiff dough for the base.
  2. Spread dough in a lightly greased 9 x 13-inch baking dish. Press down evenly. Next, evenly spread the jelly over the graham cracker base. Refrigerate while making the next steps.
  3. Melt remaining 1/4 pound (1 stick) of butter over low heat or in a microwave oven. Add the chocolate chips and continue to heat. When the chocolate is soft, stir gently. Continue heating until lumps are all melted. Stir, and then spread this mixture over the peanut butter layer.
  4. Refrigerate for 30 minutes, and then cut into squares. Store covered in the refrigerator.

If you’re interested in learning more about chocolate, its effects on the human body and improving your disposition, buy Choclatique—150 Simply Elegant Desserts. It is a great anytime gift and most importantly, the recipes make luscious tasting desserts perfectly the first time and every time thereafter. It is a foolproof guide to making all of your favorite desserts and improving your sweet disposition and those all around you.

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Happy New Year!

Thursday, January 5th, 2012
Ed Engoron, Co-Founder of Choclatique
Author of Ed Engoron’s Choclatique, Running Press, 2011

All of us at Choclatique wish you a very Happy New Year. We would like to thank you for making our fourth holiday selling season such a fantastic success. This year we increased our shipments by a whopping 45%. That might be expected in a booming economy, but during these troubled economic times, it is a ringing endorsement on the quality of our Choclatique artisan chocolate and companion products. We thank all of our loyal return customers and our new supporters who tried us for the first time this year.

Boxed AssortmentsMany of our returning customers told us they love our new streamed-lined components on the Choclatique website and all the improvements in the Build-A-Box feature. And everyone has given us AAA ratings on our new packaging that was introduced in mid-2011. The new boxes are a rich, chocolate brown reusable stylized, leather gift box with wide, hand-tied, double satin ribbon. There is only one thing that could dress up our luscious chocolate and it is the collection of beautiful new boxes.

Designer DonutsThe most exciting new product to come out of Choclatique’s Chocolate Studios this year was my new book, Choclatique—150 Simply Elegant Recipes. We received rave reviews and have been listed in many publications as one of the best Top 10 Cookbooks of the year. We want to thank the publisher, Running Press; my editor, Geoffrey Stone; and both our public relations teams of Seta Zink at Running Press and own PR team at J. Cutler Media Group. In 2011 we also introduced our new Designer Donuts assortment along with our Choclatique Tasting Kit—a companion piece to our new book.

None of this could have been achieved without the help of our wonderful artisans and support staff. A big “hats-off” to our chocolate team, logistics managers, packers and shippers who worked late into the night and on weekends to get our orders shipped. Also, kudos to UPS who didn’t miss a single delivery. A few may have been a little late due to the unpredictable weather we experienced, but they did a great job of delivering everything.

Retro CocktailsHere are a few things to look forward to in 2012. Once again we are hearing those famous words, “It’s cocktail time.” During the 1900s, a “cocktail” was a normal part of the social fabric of life. It wasn’t just a glass of cheap gin splashed over ice. It was an artistic achievement—satiny-smooth, fire and ice; Fred Astaire and Ginger Rogers in a glass; surgical cleanliness; insight and comfort; redemption and absolution. It was the Martini, the Old Fashioned and the Gin Fizz.

This month we will introduce Choclatique’s Retro Cocktails. While many of today’s popular “cocktails” originated over 100 years ago, each one has enjoyed a reinvention at least once in our lifetimes and we’re glad they’re back. Choclatique has faithfully recreated these wonderful beverage flavors in chocolate complete with colorful artist-inspired art deco designs in our new Retro Cocktail assortment.

We start with the Martini—not just any Martini, but a Chocolate Martini—smooth and delicious. Also included in the Choclatique collected works of chocolate Retro Cocktails is a Champagne Cocktail, Orange Frappé, Daiquiri, Gin Fizz, Old Fashioned, Piña Colada, Planter’s Punch, Tropical Punch, Grasshopper, Singapore Sling, Rum & Coke, Zombie and the famous Screwdriver. You can now safely enjoy and savor your Choclatique cocktail hour and not worry about driving home. Happy hour just got happier!

This year we will also introduce Choclatique’s Tea Garden Chocolates. These solid chocolate wafers are chocolate already laden with antioxidants and further enhanced with the essence of exotic teas. Now you can experience the teas of the world in chocolate:

  • Bali-Hi—the natural flavors of fresh-brewed green tea, lemongrass and ginger are tempered in our own blend of dark, teak-colored chocolate.
  • Star of India—our mélange of chamomile teas is slowly-brewed with a wild blend of dark-roasted chocolate, mysterious spices and curries from India.
  • Japon Spring Blossom—a breath of Asian spring air, orange blossom-scented dark, robust chocolate and fresh-minted green tea.
  • Tahitian Island—an exotic Tahitian island treat of natural tropical fruit flavors—passion fruit, Meyer lemon, banana, pineapple, coconut and pearl oranges—all blended with our luscious 17 bean, dark-roasted chocolate.
  • Mandarin Orange—a long lost chocolate recipe from the Emperor’s palace kitchen in Beijing made with imported island dark chocolate beans and Chinese Mandarin oranges.
  • Jakarta Nights—Extraction of brewed Chai tea, star clove oil, cardamom, basil, lemongrass and a touch of warmth from cayenne pepper is slowly infused with our flavorful dark chocolate.
  • Saigon Cinnamon Forrest—Sweet Saigon cinnamon extracts of cassia and oil from Ceylon cinnamon pods slowly blended with Tea Garden dark chocolate blends.
  • Singapore Sunrise—Dark chocolate blends enhanced with slowly steeped green tea and lighted scented with wild clover honey and Sweet Asian forest cinnamon.

Q-91 WafersWe now have made Choclatique Q-91 a lot easier to order and carry with you. Q-91 now comes packaged in our new 24-piece box of individually packaged wafers. Q-91 is rich in all the elements that researchers tell us reduces blood pressure, cholesterol and cavities while elevating the mood. Now you can be both healthy and happy at the same time.

SweeTweetsUsually when thinking about social media the first tools that come to mind are Facebook, YouTube and Twitter. Seldom if ever is chocolate thought of as a form of social communication. That’s about to change because we have developed SweeTweets™ by Choclatique… a powerful and tasty social media tool in its own right.

SweeTweets is our messaging chocolate gift that will have your followers (gift recipients) singing your praises. SweeTweets are text-based solid chocolate posts of up to 30 characters displayed in a beautiful Choclatique stylized leather box.

SweeTweets are delivered overnight to your special followers. You don’t need permission to follow anyone in chocolate. It’s having a chocolaty messaging device customized with your own thoughts in chocolate reaching 1 to 1000 people in just 24 hours. SweeTweets your thoughts in chocolate wishing loved ones a “Happy Birthday,” “Happy Valentine’s Day,” or telling that special person “I Love You.”

Choclatique Ganache SauceAnd lastly, just in time to enjoy for the summer are our new Choclatique Ganache Sauces which will be available in May. Our Dark, Milk, White, Azteca, Fudge and Burnt Caramel sauces are perfect over ice cream or to use in any of the recipes in Choclatique—150 Simply Elegant Desserts or just to take a spoonful or two.

If you’re interested in learning more about chocolate, its effects on the human body and improving your disposition, buy Choclatique—150 Simply Elegant Desserts. It is the perfect gift for Valentine’s Day, a new bride or kitchen-lovin’ groom. The recipes make show-stopping desserts perfectly the first time and very time.

CHOCLATIQUE by Ed Engoron ––––––––––––––– Full-Color Throughout 256 pages • 8 x 10 $27.00 /$31.50 CAN /£14.99 UK ISBN 978-0-7624-3964-5 • Available now on the Choclatique Website and in Book Stores

CHOCLATIQUE by Ed Engoron
Full-Color Throughout 256 pages • 8 x 10 $27.00 /$31.50 CAN /£14.99 UK ISBN 978-0-7624-3964-5 • hc Available on the Choclatique Website and Book Stores, September, 2011

Happy New Year!

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Ring in the New Year with New Resolutions

Thursday, December 29th, 2011
Ed Engoron, Co-Founder of Choclatique
Author of Ed Engoron’s Choclatique, Running Press, 2011

Ringing in the New Year has always been a time for reflection—looking back to the past, and more importantly, looking toward the coming year. Once again it’s time to reflect on the changes we want to make in our lives and resolve to follow through on those ideals.

Let’s see if any of your New Year’s Resolutions made my Top 12 List?

  1. Make Time For Fitness
  2. Eat properly—Lose Weight
  3. Get Enough Sleep
  4. Drink Less Booze
  5. Quit Smoking
  6. Reduce Stress
  7. Improve Finances
  8. Improve Your Career—Improve Your Education
  9. Don’t Be a Grump—Be Happy and Make Others Happy, Too
  10. Manage My Time
  11. Volunteer To Help Others
  12. Eat More Dark Chocolate

It is interesting to note that the evidence is in for fitness. Regular exercise has been associated with more health benefits than anything else known to man. Studies show that it reduces the risk of some cancers, increases longevity, helps achieve and maintain weight loss, enhances mood, lowers blood pressure and even improves arthritis. In short, exercise keeps you healthy and makes you look and feel better and younger. Why not make this the time to start getting in shape?

Over 66 percent of adult Americans are considered overweight or obese, so it is not surprising to find that weight loss is one of the most popular New Year’s resolutions. Setting reasonable goals and staying focused are the two most important factors in sticking with a weight loss program, and the key to success for those millions of Americans who made a New Year’s commitment to shed extra pounds.

Sleep deprivation is one of the major causes of heart attacks, strokes, diabetes and obesity. Make sure that you allow yourself enough time to get the sleep you need to recharge your batteries and stay healthy and fit.

New Year’s Eve is always a great incentive to finally stop drinking or reduce the amount of liquor you consume. Going cold turkey is very difficult for the heavy drinker as most are not equipped to make such a drastic lifestyle change all at once; they do much better when they taper gradually, or even learn to moderate their drinking.

Smoking is a dirty, sticky habit! If you have resolved to make this the year that you stamp out your smoking habit, over-the-counter availability of nicotine replacement therapy now provides easier access to proven quit-smoking aids. Even if you’ve tried to quit before and failed, don’t let it get you down. On average, smokers try about four times before they quit for good. Start enjoying the rest of your smoke-free life!

Stress kills; it’s as simple as that. Reduce your conflicts; restrict your debates to those that count. Not everything has to be a win-all situation. Get a massage, relax a little! You’ll feel so much better and so will the people around you.

Okay the economy stinks! You feel no one understands what you are going through, but that is not the case. Millions of Americans are going through a rough time and many of them are suffering for it. There are debt relief organizations that are willing to give a helping hand with little or no fees required.

So you’re not in the 1% like you planned to be and you are carrying the weight of the world on your shoulders along with the majority of the nearly 300,000,000. It’s tough out there and we all know it. Take the time to say good morning, don’t forget to kiss your spouse each night and let your kids and coworkers know when they have done something right. Go out of your way to find someone in the act of doing the right thing. Put on that smile and be less grumpy.

Time is precious, learn to manage it and don’t let it manage you. Allow for a balance in your life—time for work, time for family and time for you.

Make this the year that counts. If you’re considering a career change, want to learn a new language, or just how to fix your computer? Whether you take a course or read a book, you’ll find education to be one of the easiest, most motivating New Year’s resolutions to keep. Community Colleges offer a wide variety of “lifelong learning” courses, and local YMCA’s offer great recreational training for beginners of all ages. Most local colleges and universities offer distance and adult education programs. Or if the arts are more your thing, community museums and playhouses offer many adult studio classes.

Fulfill a non-selfish New Year’s resolution. Volunteerism can take many forms. Whether you choose to spend time helping out at your local library, mentoring a child, or building a house, there are many nonprofit volunteer organizations that could really use your help. Make an effort to visit returning veterans at your local VA hospital. They really need the company, especially around holiday times. They have given so much to our country. Or if your time is really in short supply, maybe you can donate furniture, clothing and other household items that you no longer need, rather than leaving them out by the curb to be discarded.

What does all this have to do with chocolate? All of the latest research shows in even the strongest terms that the long-term consumption of dark chocolate is associated with lower blood pressure, lower bad cholesterol, weight control, reduction of cavities and, in addition, is a wonderful, non-addictive mood elevator. Just match this list against my 12 Top 12 Resolutions and see how you can better achieve success in 2012.

If you’re interested in learning more about chocolate, its effects on the human body and improving your disposition, buy Choclatique—150 Simply Elegant Desserts. It is a great anytime gift and most importantly, the recipes make luscious tasting desserts perfectly the first time and every time thereafter. It is a foolproof guide to making all of your favorite desserts and improving your sweet disposition and those all around you.

CHOCLATIQUE by Ed Engoron ––––––––––––––– Full-Color Throughout 256 pages • 8 x 10 $27.00 /$31.50 CAN /£14.99 UK ISBN 978-0-7624-3964-5 • Available now on the Choclatique Website and in Book Stores

CHOCLATIQUE by Ed Engoron
Full-Color Throughout 256 pages • 8 x 10 $27.00 /$31.50 CAN /£14.99 UK ISBN 978-0-7624-3964-5 • hc Available on the Choclatique Website and Book Stores, September, 2011

All of us at Choclatique wish you and yours the very best of success in the New Year filled with sweet dreams and chocolate wishes.

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Meet Victor Terry

Friday, December 2nd, 2011

Ed Engoron, Co-Founder of Choclatique
Author of Ed Engoron’s Choclatique, Running Press, 2011

One of the people who make a difference at Choclatique

VictorHappy birthday, Vic! Victor is our utility infield chocolatier. He’s worked with Choclatique for two years. He started as an assistant, but soon took over the making of all our sugared products like brittles and Pralinated Nuts and Chocolate Nibs. Vic has perfected the art of making my great grandfather’s famous Peanut-packed Peanut Brittle, Chocolate Covered Peanut Brittle, and my grandmother’s Chocolate Almond Butter Toffee. He also makes the other varieties of crunch nut brittles.

Choclatique ChickBut Vic’s talent doesn’t stop there. He is responsible for giving all of our Chicks their unique personalities. Each Chick is hand-decorated and Vic has the steady hand to add the eyes and beaks to each bird. Every Chick is a miniature masterpiece. Decorating a molded piece of Choclatique chocolate starts by painting molds with the desired design inside-out and up-side down. It takes a steady hand and a lot of patience. When you look at the detail, you have to admire how much goes into just a single Chocolate Chick.

In Vic’s non-working hours he coaches his son, Victor Jr. III’s, football team in West Los Angeles. He also tries to work out when he’s got the chance and build model cars with his son.

Vic was one of our top tasters when we were developing the recipes for Choclatique—150 Simply Elegant Desserts. If you’re interested in learning more about some of Vic’s favorite desserts buy the gift of Choclatique—150 Simply Elegant Desserts. It is a great holiday gift and most importantly, the recipes make luscious tasting desserts perfect the first and every time. It is a foolproof guide to making all of your favorite desserts and improving your sweet disposition and those all around you.

CHOCLATIQUE by Ed Engoron ––––––––––––––– Full-Color Throughout 256 pages • 8 x 10 $27.00 /$31.50 CAN /£14.99 UK ISBN 978-0-7624-3964-5 • Available now on the Choclatique Website and in Book Stores

CHOCLATIQUE by Ed Engoron
Full-Color Throughout 256 pages • 8 x 10 $27.00 /$31.50 CAN /£14.99 UK ISBN 978-0-7624-3964-5 • hc Available on the Choclatique Website and Book Stores, September, 2011

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Meet Karen Centeno

Thursday, November 17th, 2011
Ed Engoron, Co-Founder of Choclatique
Author of Ed Engoron’s Choclatique, Running Press, 2011

One of the people who make a difference at Choclatique

Karen is our senior chocolatier. She’s been with Choclatique from the very beginning and worked on the creation during the very long research and development years when we first got started. She started as an assistant, but soon showed she had much more artistic talent than even she realized. I remember we were working in the lab when she showed me how she would decorate one of our beautiful confections. It was so beautiful I was surprised to hear that she had never worked with chocolate before and had never done much in the way of conventional art work.

Christmas Crunch BrittleWhen working at Choclatique, every piece has to be a miniature masterpiece. Decorating a molded piece of Choclatique chocolate starts by paint molds with the desired design inside-out and up-side down. It takes a steady hand and a lot of patience. When you look at the detail, you have to admire how much goes into just a single piece of chocolate. Karen is responsible for chocolate production and training all of our decorators.

Chocolate EuphoriaOne of the things that I particularly love about Karen is her up-beat personality and wicked sense of humor. She comes to work every day with a big smile on her face. She keeps everyone laughing in the Chocolate Studio every single day no matter how busy we are. I think it may be the euphoria she feels when she eats our chocolate.

Karen played an important part in testing the recipes in Choclatique—150 Simply Elegant Desserts. If you’re interested in learning more about chocolate, its affects on the human body and improving your disposition, buy Choclatique—150 Simply Elegant Desserts. It is a great holiday gift and most importantly, the recipes make luscious tasting desserts perfectly the first time and every time thereafter. It is a foolproof guide to making all of your favorite desserts and improving your sweet disposition and those all around you.

CHOCLATIQUE by Ed Engoron ––––––––––––––– Full-Color Throughout 256 pages • 8 x 10 $27.00 /$31.50 CAN /£14.99 UK ISBN 978-0-7624-3964-5 • Available now on the Choclatique Website and in Book Stores

CHOCLATIQUE by Ed Engoron
Full-Color Throughout 256 pages • 8 x 10 $27.00 /$31.50 CAN /£14.99 UK ISBN 978-0-7624-3964-5 • hc Available on the Choclatique Website and Book Stores, September, 2011

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People Who Like Sweets Have Sweeter Personalities

Friday, October 21st, 2011
Ed Engoron, Co-Founder of Choclatique
Author of Ed Engoron’s Choclatique, Running Press, 2011

Being a consumer of sweets I was thrilled to see a study prove that my fantastic “sweet” disposition can be directly attributed to Choclatique Chocolate. RIGHT?

Well, here’s the “skinny” on “sweets.” There was a recent study based on experiments with college kids that found people who like sweets are friendlier and more likely to help someone in need than people who prefer spicy or bitter foods. The results suggest there is a robust link between sweet tastes and pro-social behavior. Okay, I know it might seem like a giant, sugar-coated overgeneralization to say that people with sweet dispositions also really like sweets, but new studies are giving some weight to the idea.

Five studies converged on this idea. Study 1 revealed that people believed strangers who liked sweet foods (e.g., candy) were also higher in agreeableness. Studies 2 and 3 showed that individual differences in the preference for sweet foods predicted pro-social personalities, pro-social intentions and pro-social behaviors. Studies 4 and 5 used experimental designs and showed that momentarily savoring a sweet food (vs. a non-sweet food or no food) increased participants’ self-reports of agreeableness and helping behavior. The results reveal that an embodied metaphor approach provides a complementary but unique perspective to traditional trait views of personality.

The summary of the findings were published in the Journal of Personality and Social Psychology, show that people who like sweets are also more likely to be agreeable, friendly and compassionate than people who prefer other tastes, like bitter or spicy foods. Researchers also found that people given sweet foods were more likely to help someone in need afterward, compared with people who don’t eat anything or people who eat a bland food.

“Such findings reveal that metaphors can lead to unique and provocative predictions about people’s behaviors and personality traits,” says study researcher Michael D. Robinson, of North Dakota State University. The findings were based from a series of experiments involving college students.

Oh, by the way, another study published earlier this year also shows that there seems to be an association between having a sweet tooth and having a slim waist (though that study was admittedly funded by the National Confectioners Association and certainly nothing that fits my waistline), but researchers said that’s likely because they exercise more to compensate for the extra calories.

Okay, here it comes, the shameless plug for my new adventure cookbook. If you’re interested in learning more about chocolate, its affects on the human body and improving your disposition, buy my new book—Choclatique—150 Simply Elegant Desserts. It is sprinkled with QR Codes (Quick Response Codes)… those funny little Rorschach squares you see popping up seemingly everywhere these days. When scanned by a smart phone they take you to a video of the ChefSecret that is at the end of many of the recipes. This is the first time that this technology has been available to be used in the publishing of a cookbook.

And, lastly and most important, the recipes make luscious tasting desserts perfectly the first time and every time there after. It is a foolproof guide to making all of your favorite desserts and improving your sweet disposition and those all around you.

CHOCLATIQUE by Ed Engoron ––––––––––––––– Full-Color Throughout 256 pages • 8 x 10 $27.00 /$31.50 CAN /£14.99 UK ISBN 978-0-7624-3964-5 • Available now on the Choclatique Website and in Book Stores

CHOCLATIQUE by Ed Engoron
Full-Color Throughout 256 pages • 8 x 10 $27.00 /$31.50 CAN /£14.99 UK ISBN 978-0-7624-3964-5 • hc Available on the Choclatique Website and Book Stores, September, 2011

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Chocolate May Prevent Strokes In Women

Friday, October 14th, 2011
Ed Engoron, Co-Founder of Choclatique
Author of Ed Engoron’s Choclatique, Running Press, 2011

Watch for me on ABC-7 NEWS on Monday October 17th at 6:40am and 11:00pm with Lori Corbin—The Food Coach—when we discuss the health aspects of a chocolate lifestyle.

No sooner had the interview ended when I received a copy of new research suggesting that eating chocolate could reduce the risk of a stroke. Wow! That’s big news. American College of CardiologyThe study, published in the Journal of the American College of Cardiology, found that women who had eaten an average of about 2.3 ounces of dark chocolate per week significantly reduced their risk for a stroke. Swedish scientists tracked more than 33,000 women, ages 49 to 83 years old, for about 10 years. The more chocolate they reported eating, the less likely they were to have had a stroke. Specifically, 1,549 strokes were reported, but those women who had eaten more than 45 grams of chocolate reported about 2.5 strokes per 1,000 compared to 7.8 per 1,000 among their peers who ate fewer than 8.9 grams.

Q-91However, that does not mean anyone should abandon common sense. “Chocolate should be consumed in moderation as it is high in calories, fat, and sugar,” Susanna Larsson from Karolinska Institutet in Stockholm told Reuters Health. “As dark chocolate contains more cocoa and less sugar than milk chocolate, consumption of dark chocolate would be the most beneficial.” That would include Choclatique’s functional, Q-91.

Also, look for me on Fox Business Tuesday, October 18th at 12:pm EDT on Live Weekdays at Noon. I will also be in New York taping a segment for Better TV – 9, a syndicated show that airs on 80 stations nationwide owned by Meredith, Fox, CBS, Tribune, LIN TV, Journal and Sinclair. I will be making chocolate truffles from a recipe from my new adventure cookbook, Choclatique—150 Simply Elegant Recipes.

Choclatique (the book) is sprinkled with QR Codes (Quick Response Codes)… those funny little Rorschach squares you see popping up seemingly everywhere these days. When scanned by a smart phone they take you to a video of the ChefSecret that is at the end of many of the recipes. This is the first time that this technology has been available to be used in the publishing of a cookbook.

And, lastly and most importantly, the recipes make luscious tasting desserts perfectly for the first time and every time there after. It is a foolproof guide to making all of your favorite desserts.

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Choclatique, The Book

Friday, September 16th, 2011
Ed Engoron, Co-Founder of Choclatique
Author of Ed Engoron’s Choclatique, Running Press, 2011

When the doorbell rang the delivery I’d been expecting finally arrived—seventeen cases of books. Now these weren’t just any books… these were the new Choclatique dessert books that I started writing more than three years ago.

Choclatique by Ed EngoronWow! As I ripped open the first box I found the beautiful, embossed and foil-stamped cover depicting a balloon whisk with a mixture of satiny melted chocolate dripping from the bail. It was so realistic, I thought I could smell the aroma permeating from the pages within. I was poised to take a lick when our logistics manager, Dave, came in and told me he had the first order for the book. This is exciting stuff for a guy who hasn’t written a cookbook since he penned Stolen Secrets back in the late 1970s.

This is no ordinary cookbook. Like others, it has recipes, of course—over 150 to be exact—all using an easy to make ganache that makes professional looking and tasting, scrumptious desserts. Also, like many other cookbooks there are beautiful pictures. The food photo images were shot by the talented Jason Varney. The only thing that I requested was that the pictures not look too polished… I didn’t want to scare away a less confident reader from trying out the recipes.

Here is how the book differs from other ordinary cookbooks. The book is based on five basic ganache recipes that you can mix and match to result in over 640 recipes and variations from the basic written text.

This book is also an adventure… it captures just 12 of a lifetime of stories of my travels to over 130 countries from the Amazon to the Serengeti in search of the best chocolate the world has to offer.

The book is sprinkled with QR (Quick Response) Codes…those funny little Rorschach squares you see popping up seemingly everywhere these days. When scanned by a smart phone they take you to a video of the ChefSecret that is at the end of many of the recipes. This is the first time that this technology has been available to be used in the publishing of a cookbook.

And, lastly and most important, the recipes make luscious tasting desserts perfectly for the first time and every time there after. It is a foolproof guide to making all of your favorite desserts.

Each recipe in Choclatique has been tested in the Choclatique Chocolate Studios at least five times. I have 25 pounds of extra weight to prove it. Five different artisans made each dessert to prove their accuracy and language.

The copy was proofed by an army of people. I wrote the original copy sending it on to my partner, Joan Vieweger, who then sent it back to me with corrections. The manuscript (MS) then when to Dave who checked it for spelling and grammar errors against the original copy. Mary Goodbody, author of over 60 books, then read the MS for continuity of style. Each time the book passed through different hands it was sent back to me with changes that I either excepted or rejected. When I felt it was ready, it was then forwarded to our publisher, Running Press, and our “super editor” Geoff Stone who parceled it out to a copy editor for the Adventures and a recipe editor for, you guessed it, the recipes. The MS was then completely reviewed one last time by Geoff, Mary, Joan and finally me. I must admit each time the MS was reviewed and corrected it made it a better read.

The original MS had over 250 recipes and nearly three dozen adventure stories. Nearly half have had to be put aside in order to keep to the original 300 page format. But I am one of those writers who believes that every word and recipe is a pearl so they won’t be in digital suspense for long; they will be the basis for my next book—maybe we’ll name it The Rest of Choclatique.

As I write this installment of the Choclatique blog, I am off on the first of many weeks of book tour/promotion. First stop, Charleston, South Carolina and an appearance on Lowcountry Live!

Watch for ChocolateDoctor sightings (that’s me) in your area and on A Million Cooks and be sure to check out Choclatique, the book, found in bookstores around the world, Amazon, Walmart, Target and of course our remodeled website at Choclatique.com.

As always I wish you sweet dreams and chocolate wishes!

CHOCLATIQUE by Ed Engoron ––––––––––––––– Full-Color Throughout 256 pages • 8 x 10 $27.00 /$31.50 CAN /£14.99 UK ISBN 978-0-7624-3964-5 • hc Available on the Choclatique Website and Book Stores, September, 2011

CHOCLATIQUE by Ed Engoron
Full-Color Throughout 256 pages • 8 x 10 $27.00 /$31.50 CAN /£14.99 UK ISBN 978-0-7624-3964-5 • hc Available on the Choclatique Website and Book Stores, September, 2011

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Happy New Year!

Thursday, January 7th, 2010
— Ed Engoron, Co-Founder of Choclatique

The year-end holidays are over and we are in a new year, 2010. So first of all, HAPPY NEW YEAR! Next, thanks to all of our loyal friends and coworkers who made 2009 a great year even with some severe financial challenges that have and continue to face our great nation.

So many of our great customers came back to support us by continuing to give Choclatique Chocolate to their friends and families and at the same time spread the gospel of Choclatique to many new customers who had never previously heard of us.

Our best selling assortment remains our Build-A-Box feature. This allows customers to enter the website and click and drag their favorite flavors into an 8-, 15- or 30-piece box.

I remember when I asked my partner to program this feature on our website. Joan and our web master worked for weeks to iron out all of the problems and have it properly interface with our shopping cart program. As difficult as that was the biggest challenge remains fulfilling the Build-A-Box orders that come in with over 150 flavors of chocolate from which to choose.

We now are finding that technology has advanced to the point that we will be able to make upgrades and changes to the site to make it even easier to use and more fun to play in. Budgets will be adjusted to allow Joan and our web consultants to spend most of the first quarter upgrading the website.

Dave did a great job keeping all the orders straight and making sure all of those special messages were correctly written and most importantly, put on the right box before they were finally packaged up to go. Dave also monitors the weather to make sure if a package is scheduled to go to a warmer climate it is properly insulated and cushioned with cold packs.

All of our heart-of-the-house co-workers (Wayne, Karen, Pedro, Victor, Joan and Calvin) scurry from 7am until 3pm daily making sure that every single order is logged, correctly pulled and sent out promptly at 5PM nightly as Manuel is driving up in his trademarked UPS truck.

Every one of our co-workers realizes that in many cases we are not just selling chocolate, but memories. What would Aunt Betty think if she didn’t get her favorite box of chocolate on her 70th birthday? Coming a day late just wouldn’t do. It was a bit challenging this year with all of the snow storms affecting the midwest and east coast. I only know of one order that didn’t make to its destination on time, and although we are not responsible for the weather (sometimes it’s challenging enough to be responsible for the chocolate), we bent over backwards to help make that customer feel a little better.

Our number one selling flavor remains Bubbly—Champagne Truffles made with Dom Perignon Champagne. It is followed closely by Blue Ribbon Cherry Pie, Hot, Hot Cocoa and Root Beer Float. The 4 top selling assortments for the holiday were Decadent Desserts, Box of Bubbly, Holidays and Elephant—Seriously Strong Chocolate.

We also developed 3 new products that garnered raves from both the media, and most importantly, our customers who bought them. These new confections included Peanut Brittle Bites (the only confection we make that doesn’t have chocolate), Chocolate-Covered Peanut Brittle Bites (Milk Chocolate) and Chocolate Almond Butter Toffee Bites (Dark Chocolate). Each are packed in a one pound ballotin box and priced to help those who are watching their budgets. One Monday alone we made, packaged and sent out over 200 boxes of these new products.

The week before Christmas I received an advance from my publisher, Running Press, for my new chocolate cookbook, Ed Engoron’s Choclatique. You will be hearing a lot more about it this year as we get ready to get it in print and out on bookshelves. But just for the moment, a special thanks to my New York literary agents, Jane and Miriam, who believed in the project and made it happen, as well as Mary and Joan, my writing buddies.

And now to all of you who have been reading and commenting on this blog since it began—thanks for making 2009 a great year for Choclatique.

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