Author of Ed Engoron’s Choclatique, Running Press, 2011
It’s not a capital city, or even near one. Yes, cinema was invented in France, but that was in Paris, not Cannes. And sure, the weather in Cannes may be nice, but that certainly isn’t a unique selling point. It wasn’t only the city’s “sunny and enchanting location” that clinched it for Cannes. The real reason for its selection for the ultimate film festival was that the municipal authorities agreed to cough up the dough to build a dedicated venue for the event.
On the surface, a city such as Cannes perhaps might not strike you as the place to host the world’s most famous film festival, but for 12 days in May the city of Cannes is transformed from a quiet seaside resort into the entire focus of the international film industry. This year over 200,000 people—filmmakers, film fans, and star-gazers alike—will descend on the Croisette to take part in the Cannes Film Festival (or more correctly, the Festival de Cannes… you know how the French are so particular to the use of language). During these two weeks thousands of films are screened, careers are and stars from all over the will gather to bask in both the sunlight and, most importantly, the limelight.
Ever since the early 1950s, when a bikini-clad Brigitte Bardot frolicked on the beach for the cameras, Cannes has grown to embody four of the world’s favorite indulgent pastimes—food, wine, sex and cinema. Now easily the most famous film festival of them all, the mere mention of Cannes conjures up images of red carpets, palm trees, scantily-clad starlets, the blinding flashes of a million paparazzi cameras, celebrity parties and now Choclatique Chocolate. CHOCLATIQUE CHOCOLATE? An American-made chocolate featured in France?
Choclatique was invited to be the official chocolate at the American Pavilion at the Cannes Film Festival over all the leading American chocolate companies. From May 11th through Many 22nd the Choclatique brand and logo will be seen and tasted internationally by thousands of celebrities, producers, directors, publicists, lawyers, producers, actors, and movie marketing executives. The American Pavilion will feature our Box of Bubbly—Choclatique Dom Perignon Champagne Truffles in our beautiful new reusable leather boxes. These are the same Champagne truffles that are available to send to your dad or favorite sweetie.
At Cannes this year the Choclatique logo will proudly be seen next to the likes of British Air, Coca Cola, Intel, The Economist Magazine, The International Herald Tribune, SAG, Sierra Nevada, etc. Not too bad for a small Southern Californian artisan chocolate company.