Posts Tagged ‘America’s Newsroom’

Do You Inhale?

Wednesday, April 15th, 2009

— Ed Engoron, Co-Founder of Choclatique

Tuesday morning Megyn Kelly on Fox’s America’s Newsroom ran a segment on a guy who “invented” a chocolate inhaler. His claim—it is a great chocolate replacer. Megyn was fast to declare it “a lot of hooey.” And, I’m here to tell you that chocolate is much more than just aroma. So, Megyn, thanks for playing the “Hooey Card,” especially when it comes to chocolate.

Chocolate! There are few foods about which people feel as passionate. One of the most pleasant effects of eating chocolate is the “euphoric feeling” that many people experience after eating it. Chocolate contains more than 300 known beneficial compounds. The small amount of caffeine found in chocolate (1.4 oz of chocolate = 1 cup of decaf coffee) combined with Theobromine, a weak stimulant also present in chocolate, provides the “lift” that chocolate eaters experience. Phenyethylamine is reputed to be a mood elevator and an anti-depressant. Say good-bye to your Prozac. Chocolate is also thought to be an aphrodisiac. Set aside your Levitra. Chocolate has even been proven healthful for the well being of expectant moms.

Medical research has linked the antioxidants found in cacao—the fruit from which chocolate is made—to decreases in blood pressure and reductions of “bad” cholesterol levels. Good high cacao content dark chocolate is low in sugar and rich in flavanols which many physicians and nutritionists say are beneficial to your health. Scientists are still developing their opinions on the health benefits of dark chocolate, but the research has certainly reduced the stigma of a moderate daily chocolate habit.

Elephant Collection

Elephant Collection

We sent Megyn a box of our new Elephant Chocolate (76% cacao). This is seriously strong chocolate made for American tastes. On her first bite she will get the hit of big, rich chocolate and then the essence of ripe cherry, berry and wine over complex layers of tart citrus, red fruit and roasted nutty notes all held together by the solid, deep chocolate base. This high cacao content, medium-bodied, very intense chocolate is smooth on the palate with a long and pleasant finish to allow one to savor the flavor. So, you should check it out by tasting. Trust me, you can’t get all that from an inhaler!

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