Author of Ed Engoron’s Choclatique, Running Press, 2011
Sunday, April 17th
The San Francisco International Chocolate Salon
My brother, Roy, wouldn’t put a price on the luscious chocolate truffles he nibbled on at last year’s International Chocolate Salon at Fort Mason in San Francisco. After all, it’s difficult to quantify bliss.
Although the troubled economy has forced many Californians to economize, there is still one must-have indulgence—chocolate. Coming soon on Sunday, April 17th, this year’s 5th Annual Chocolate Salon will offer hundreds of sweet treats, a very worthwhile expenditure. Chocolate, says my brother, simply puts you in a happy place.
Roy isn’t the only one willing to swap cash for some tasty chocolate truffles or cup of hot chocolate. As a number of other industries declined in recent years, “Sales for chocolate continue to be sweet,” said Susan Smith, spokeswoman for the National Confectioner’s Association.
Industry annual chocolate sales have steadily risen three to four percent in the last several years, with artisan chocolate sales even higher. Overall, retail chocolate sales in the United States are currently at about $16 billion. It seems with chocolate, people can savor a small luxury without shelling out a lot of money. Chocolate is a gourmet product at a value price. You can still enjoy a little taste of happiness and indulgence that remains quite affordable.
Last year about 4,000 people purchased tickets to attend the one-day Chocolate Salon where you can graze from table to table in some of the finest chocolate and wines California has to offer. You can find chocolate at most any price point, and most everybody who visits does leave with at least one box.
The International Chocolate Salon showcases an assortment of treats for sale from local chocolatiers, demonstrations and classes by noted chocolatiers, and competitions for various important industry awards.
Advanced purchase tickets are $25. Tickets purchased at the door are $30. But forget about the money… just one bite of the sweet stuff helps melt away people’s everyday concerns. A little piece of chocolate can make you feel like a million bucks.
General Ticket Information
Adults: $25 Advance Purchase
Adults: $30 Door
Children under 6: Free*
Children, 6 to 12: $10
*Applies to 2 children per adult. Each additional child under 6: $10
For more information: sfchocolatesalon.com
Ed Engoron is the ChocolateDoctor heard on A Million Cooks Network