Choclatique is a privately owned, super-premium quality chocolate company founded in California in 2003, by Ed Engoron and Joan Vieweger-chocolate and confectionery dreamers and futurists. By marrying classic French-style artisan techniques with old-fashioned American ingenuity, our goal was to create the most beautiful, distinctive, luscious and *Authentically American chocolates in the world. With almost 3 years of planning and preparation, the Choclatique brand launched with nearly 150 different flavors and artistic designs.
Ed Engoron is an award-winning Hollywood art director, illustrator, director, restaurateur, chef, food consultant and chocolatier. He studied in Paris at the famed Cordon Bleu and Meraux Chocolate Boutique, and has had a passion for chocolate his entire life. Ed and his team of artisan chocolatiers, work tirelessly and lovingly to create our beautiful and delectable array of confections.
Joan Vieweger is a veteran food marketing executive, responsible for creating the essence of the Choclatique brand. Her creative responsibilities include creation of the memorable name and oversight of the design of the distinctive logo and fanciful “Q” that adorns each box. She drove the development of the understated Tiffany-like packaging and the creation of the most ingenious and robust website for chocolate ever designed.
Starting in the company’s “Chocolate Studios,” we embarked on a 3 year research and development process. We began by trying to utilize traditional equipment and adaptations of basic European recipes, but soon discovered that we were only getting what everyone else had. That just wasn’t good enough… and it certainly wasn’t good enough to be called Choclatique.
*Authentically American means great American chocolate flavor thrills made by Americans in our Southern California Chocolate Studios; our premium cacao beans are roasted, processed and refined in Northern California; we use Hawaiian-grown cacao beans in selected items; our proprietary all-natural flavors are made in Southern, California; our packaging is made and printed in Texas; our specialty molds and equipment come from New York. We’re proud to be American and support the US economy.