A Bitter Bar To Swallow

Ed Engoron, Co-Founder of Choclatique
Author of Ed Engoron’s Choclatique, Running Press, 2011

Here’s a bit of bitter, not better, news for chocolate enthusiasts. Due to higher world-wide demand for chocolate and bad weather in the cacao growing regions, the price of chocolate is expected to rise, especially for premium chocolate.

Rising demand in Asia along with bad weather for major cocoa crops in Ivory Coast, Ghana and Indonesia are driving costs up significantly. The price of cocoa butter, which is used to make chocolate, is at an all time high—up 80% in just the last 7 months.

The cost of making the average milk chocolate bar is up 25% in the past year; however retail prices have only risen by 7%, because the big chocolate makers want to avoid pricing consumers out of their cravings.

If you like higher-quality dark chocolate, you’ll probably see prices going up much more. If left to our politicians, who want to control everything, they might propose creating a Department of Chocolate and a chocolate welfare program to manage the “global chocolate crisis.”

If you want a unilateral solution, however, you might wait until Nov. 1 and then stuff your freezer full of Trick or Treat leftovers to tide you through the end of the year. After all, as I write this, we don’t even have a functioning government. Better yet, indulge early and often with the good stuff—Choclatique.

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