Archive for the ‘Economics’ Category

Authentically American

Thursday, March 8th, 2012

Ed Engoron, Co-Founder of Choclatique
Author of Ed Engoron’s Choclatique, Running Press, 2011

Made In USAI’m old enough to remember when the words, Made in America, printed on the back of a label still meant something. It stood for both functional and innovative products made by caring United States labor.

Evening NewsNow I don’t have to watch the evening news to realize finding Made in America products has become a challenge. I tried to take a simple test this week to “buy American” and it was hard for me to identify eco-friendly, stylish items that are both beautiful and affordable and Made in America. There are still small, innovative companies, like Choclatique that are proving that job creation, manufacturing pride and technological innovation still allow U.S.-based companies to win the battle to survive in this challenging economy, but they are few and far between.

Manufacturing JobsMany people think only about price when making a purchase. They should also think about the quality of what they are buying and where it is manufactured… not only for the carbon footprint, but also to keep people employed in the United States. For the last 150 years, a factory job was an opportunity to step into the middle class—and to ensure opportunities for the next generation. In the past twenty years, we have let many manufacturing jobs slip away—shipped precious equipment and knowhow overseas neglecting to pass down the intellectual knowledge base to our offspring thus crippling our ability to preserve the manufacturing sector for future generations.

FordFinally, some of our leaders are starting to understand that this may very well be our undoing and they have begun a return to a somewhat ethnocentric view of purchasing items that are made in the USA, not only to preserve jobs and skills, but also to assure they’re purchasing quality products. The manufacturers must also continue their emphasis on quality and remain focused on being price-conscious as well. This is the only way to ensure that the manufacturing sector will begin to rebound.

Hot Fudge Sundae TruffleWhen we started Choclatique, one of our marketing group co-workers’ children was celebrating his 11th birthday with a box of Choclatique chocolate truffles. After eating Root Beer Float and Hot Fudge Sundae truffles he declared to his dad that these were Authentically American. First thing Monday morning, Tom came in with our new tag line thought up by his son.

Chocolate MoldsThese two words help us continue to execute our company mission. It became an imperative to buy as much Made in America products as possible. Choclatique’s procurement policy is to buy sustainable, American-made and sourced products. Obviously there is very little chocolate grown in the United States—just a few farms on the Hawaiian Islands. But all of our chocolate is processed right here in California along with all of our natural flavors, extracts and compounds. Double-faced satin ribbon is made in New England, molds are made in Buffalo. Everything chocolate we make is made right here in our California Chocolate Studios by professional artists and chocolatiers who are all American citizens or craftsmen and women with legal status to work in the United States. We are proud to be Americans and support the United States economy.

Chocolate ChipsLike this week’s blog above, I want to share an Authentically American easy-to-make recipe—No-Bake Chocolate Peanut Butter Squares—that uses American Chocolate from Choclatique, Grape Jelly from Smucker’s and Skippy Creamy Peanut Butter made from US-grown peanuts. I hope you enjoy it.

The ChocolateDoctor’s No-Bake Chocolate Peanut Butter Squares

No-Bake Chocolate Peanut Butter SquaresTotal Time: 45 minutes
Prep Time: 15 minutes
Refrigeration Time: 30 minutes

Makes: 24 squares

This is one of those habit forming Authentically American favorites that everyone remembers from their childhood—only better. It has a layer of creamy sweet peanut butter topped with jelly and a layer of chocolate. It is similar to those famous peanut butter cups you find in an orange wrapper, but with an added treat of the grape jelly. This recipe is quick and simple to make, requires no baking and is luscious and fulfilling every time.

Ingredients:

1/2 pound (2 sticks) salted butter
2 cups creamy peanut butter (I prefer Skippy)
3 cups confectioners’ sugar
1 1/2 cups graham cracker crumbs
1/2 cup Concord grape jelly (I prefer Smucker’s)
2 cups (12 ounces) Choclatique Dark Chocolate Chips

Directions:

  1. Melt 1/4 pound (1 stick) of the butter in medium saucepan over low heat. Remove from heat. Using a wooden spoon, stir in the peanut butter, confectioners’ sugar and graham cracker crumbs. This will make a stiff dough for the base.
  2. Spread dough in a lightly greased 9 x 13-inch baking dish. Press down evenly. Next, evenly spread the jelly over the graham cracker base. Refrigerate while making the next steps.
  3. Melt remaining 1/4 pound (1 stick) of butter over low heat or in a microwave oven. Add the chocolate chips and continue to heat. When the chocolate is soft, stir gently. Continue heating until lumps are all melted. Stir, and then spread this mixture over the peanut butter layer.
  4. Refrigerate for 30 minutes, and then cut into squares. Store covered in the refrigerator.

If you’re interested in learning more about chocolate, its effects on the human body and improving your disposition, buy Choclatique—150 Simply Elegant Desserts. It is a great anytime gift and most importantly, the recipes make luscious tasting desserts perfectly the first time and every time thereafter. It is a foolproof guide to making all of your favorite desserts and improving your sweet disposition and those all around you.

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The Mouse That Roared

Thursday, April 21st, 2011

Ed Engoron, Co-Founder of Choclatique
Author of Ed Engoron’s Choclatique, Running Press, 2011

The Mouse That RoaredIn the 1959 movie The Mouse that Roared, staring Peter Sellers, an impoverished backward nation declares war on the United States of America, hoping to lose, but things don’t go according to plan. The Duchy of Grand Fenwick decides that the only way to get out of their economic woes is to declare war on the United States, lose and accept foreign aid.

Vietnam WarWhile not the fantasy story, from the late ’50 through the 60’s the United States and Vietnam suffered though a terrible war that in one way or another disrupted both countries. But here is a great example of the resiliency of the Vietnamese and the benefits and generosity of foreign aid from the people of the America.

Cocoa FarmersThe Sustainable Cocoa Enterprise Solutions for Smallholders (SUCCESS) Alliance program in Vietnam is a public-private partnership consisting of USAID, USDA, the World Cocoa Foundation (WCF), Mars Inc. and ACDI/VOCA. Since the $5.5 million program started in 2003 under USDA’s Food for Progress funding, it has grown to include new farmers, areas, partners and donors.

Tending a Cacao TreeThis initiative builds on past successful cocoa programs in Indonesia and the Philippines and on ACDI/VOCA’s strong relationship with the cocoa industry. The SUCCESS Alliance increases smallholder farmers’ incomes in Vietnam through the introduction of sustainable, diversified, cocoa-based agroforestry systems. Since cocoa is a new crop to Vietnam, the program is focusing on building a sustainable cocoa industry from the ground up. When the first SUCCESS Alliance cocoa seedlings were planted in 2004, there were only about 1,600 hectares of cocoa plantings in all of Vietnam, mainly at state-owned farms. Over the past 6 years, the project has increased and diversified farmer incomes in southern Vietnam by producing high-quality cocoa on approximately 8,500 hectares of land. It has trained over 22,000 smallholder farmers in southeastern Vietnam and the Central Highlands in cocoa production using sustainable cropping practices. In addition, ACDI/VOCA has established cocoa bean quality standards and provided monitoring and training assistance to ensure farmers meet and maintain a level of cocoa bean quality that is required by the global market.

Cocoa FarmerThe initial program, focused on cocoa production areas in the four main provinces—Ben Tre and Tien Giang in the Mekong delta and Ba Ria Vung Tau and Binh Phuoc in the southeast region. These areas have favorable climatic and soil conditions and local government commitments to cocoa development. Cocoa farms in these provinces began to produce cocoa within 18 months of initial planting and as of 2009 were reaching full production. Peak production is expected to be between 1.5 to 2.0 metric tons per hectare. These new cocoa farmers are independent smallholders who sell their cocoa through private, free enterprise channels into the world market.

Cocoa CultivationTo date, 5,147 smallholder farmers in the Central Highlands who received cocoa seedlings and training in cocoa cultivation have adopted cocoa production as part of their farming system. USAID’s assistance in the Central Highlands has helped the SUCCESS Alliance to distribute over 900,000 seedlings and expand cocoa cultivation area in the Central Highlands by 1,547 hectares. Cocoa planted in 2007 in the Central Highlands has started to produce early fruit.

Another addition to cocoa development in Vietnam was a small pilot project that was started in 2007 in the Lam Dong Province of the Central Highlands. This pilot program helps local growers on 40-hectare plots of land develop cocoa within the forest ecosystem. This demonstrates that cocoa can successfully be grown under the forest canopy and intercropped with other economic trees. While some commercial agriculture has led to land clearance and threatened biodiversity, cocoa farming can be part of the solution for both local livelihood and conservation.

Inside a Cacao PodWith donor support from USAID, USDA, the U.S. chocolate industry, and local partners, the SUCCESS Alliance is well on its way to building a new and sustainable smallholder cocoa economy in Vietnam.

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